A great way to boost your earnings as an affiliate is to add email into your marketing strategy. Having success with email marketing boils down to your ability to create a solid email list and provide valuable content to your audience. With email, your focus has to be on developing quality relationships with your prospects and establishing trust to get them to click on your affiliate link and purchase the affiliate products or offers you’re promoting.

Getting started with email for affiliate marketing might take a bit longer than with social media, for example, however, the payoff is worth it. Once you start seeing results, you’ll soon forget the initial effort of putting together your email list. If you’re having mixed feelings and you’re wondering how popular email actually is nowadays, we can assure you that it’s more alive than ever.

According to a 2023 report by Statista, there are currently 4.26 billion daily email users, and this number is poised to exceed 4.73 billion by the end of 2026.

Here at Digistore24, we’ve created a special guide to help you on your affiliate journey and give you all the tips on how to build a strong email list. In addition, we’re also looking at why email marketing is important, top email strategies, and more.

So let’s get started…

Is Email Marketing Effective for Affiliate Marketing?
Having a platform where you can personalize and curate your content based on your preference has a ton of advantages. With email, most affiliate marketers have the freedom to deliver the content however they see fit, and establish a tone of voice for their brand that is unique, and not dependent on so many rules like on social media or forums, for instance.

Furthermore, the people you’re consistently interacting with via email blasts are already familiar with your content and brand, and these people chose to be a part of your business.

Warm traffic is much more dependable than cold traffic when it comes to sales, but both are equally important. And with email… It’s all about warm traffic.

A recent report by Campaign Monitor shows that 64% of small businesses use email marketing to reach potential customers. Not only that, 58% of users check their email first thing in the morning, according to OptinMonster. It’s safe to say that email is more alive than ever and it’s definitely a space you should be expanding your digital reach.